SEO stands for search engine optimisation. For example, by using certain keywords in the written content on your website, you can let internet search engines know that what your website is offering is of significant interest to consumers who are searching online.
SEM stands for search engine marketing. SEM externally (outside your website) cues search engines to rank a website at a certain level. (Example: building links back to your website)
SEO and SEM go hand in hand and refer to on-site and off-site strategies. For best results, you really need to include both in your marketing.
Why do you need search engine marketing (SEM)?
- 97% of consumers use the internet to research local area products or services.
- 90% use search engines.
- 80% of Google searchers click on the organic (free) listings rather than the paid ads.
- Whenever Google displays a page of results, a high percentage of people choose to explore the #1 ranked, website and a smaller percentage will explore the #2 ranked site, and so on.
- On average:
- #1 receives 42% of clicks.
- #2 receives 12% of clicks.
- #3 receives 8% of clicks, and the numbers decrease down the page.
Very few people will move onto page 2.
If your website doesn’t appear on the first page of Google and other search engines, you’re losing valuable business opportunities.
Don’t Have Time to Bother with SEM/SEO?...We’ll Do It For You!
Most business owners don’t have the time (or inclination) to learn search engine optimisation or to implement it correctly. It takes consistent effort, hard work but more importantly valuable time.
What’s even worse is that, if done incorrectly, SEO can do more harm than good and because search engines are constantly changing their search algorithms (causing changes that throw previous strategies off-kilter), staying on top of search engine changes is still another time-consuming task.
Here’s where www.googleseospecialist.co.uk comes in. We know what works and what doesn’t. First, we thoroughly analyse your website to work out what needs to be done. If necessary, we’ll help you optimise your website and make it people-friendly, too. Then, using a variety of off-page techniques, we’ll start driving traffic to your site and elevating your website rankings in the search results.
Allow us to do what we do best while you spend your time doing what you do best – running your business!
Don't Have A Website Yet?
Let our website design partners create one for you that we’ll optimize right from the start. Our preferred partners are:
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For more detailed information about me, my team and the SEO services and benefits we can bring to your business - why not drop me an email or simply call me on 07772 283 926 for an informal and NO OBLIGATION chat/chinwag about how my team and I can give you and your business the edge over your competition to help skyrocket your website to the top of the search engines so you can see the necessary ROI and increase in business?
Tel: 07772 283 926. Call today. Relax tomorrow.
